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QR Codes: Location Marketing

Pinpointing YOU

What are you willing to give up for targeted content?

Location.

How many times have you mindlessly clicked on “Allow so-and-so to use your location” for a smart phone application? Giving companies your relative coordinates allows them and their marketing teams to pinpoint your general location in order to offer you relevant services, promotional and informative content germane to your lifestyle. This allows savvy marketers to use applications utilizing QR codes to tune in to your needs.

How does it work?

Think of QR Codes as the next generation of barcodes—a bridge between paper and smart devices that marketers are currently eating up in droves. It’s a new twist on direct marketing that’s cost-effective, fun, quick and green—QR codes take no extra paper to create, saving trees and adding an extra dimension of trust with consumers who value the environment.

Web site owners, merchants—anyone—can create and track QR codes with just a few clicks, using any number of tracking venues. A couple of popular tracking options are Google Analytics and bit.ly. For both, you need to create accounts and make QR codes. Google Analytics and bit.ly track the traffic and conversions, creating a detailed report. QR code traffic details how many times a QR code is scanned. Conversions are simply consumer follow-through—clicking on the information within the scanned QR code, up to and including purchases.

Privacy Concerns

Privacy remains a top concern, although if smart device users feel that “what’s in it for them” supersedes privacy issues, they are more inclined to reveal personal data such as location.

In fact, they may be—a recent Nielsen study stated that Millennials opt-in to giving out more personal information, including location, than older smart phone users.

To find out more about location marketing and privacy: